News in brief

Usana look to Europe for selling network expansion

Usana look to Europe for selling network expansion

Direct-to-consumer nutrition company Usana is set to launch in four new European markets in mid-2018.

The US-based company said the expansion into Spain, Italy, Romania and Germany will increase its global reach from 20 to 24 markets.

New markets will be supported by both in-country Field Development Managers and by USANA's European headquarters in Paris, France.  

According to a USANA press release, Romania is the second-fastest growing economy in Europe, while Germany is the fourth-largest direct selling market in the world and is in the top 10 health-conscious countries in the world.

"Further expansion of USANA in Europe broadens our international reach, and we couldn't be more excited," said Usana CEO, Kevin Guest. "This expansion is a great way for us to impact the health of even more individuals in Europe, which is in-line with our ultimate goal of creating the healthiest family on earth."

Related News

Bungled software implementation hurts Nature’s Sunshine

Bungled software implementation hurts Nature’s Sunshine

China probe hangover, functional foods failure depress Usana's earnings

China probe hangover, functional foods failure depress Usana's earnings

Usana records strong results in China despite internal probe

Usana records strong results in China despite internal probe

© iStock

Amway's sales drop 7%, extending 3-year decline

Photo: iStock

Usana’s China operation given permits for direct selling expansion