Markets and Trends

Probiota Insights: Is a probiotic EFSA claim possible?

Probiota Insights: Is a probiotic EFSA claim possible?

We've seen hundreds of rejections in the past 10 years. But industry remains bullish that an EFSA-approved health claim is not only possible ... but getting very close. 

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Herbal supplements all too often ignore underlying principles, experts say

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Celebrity superfood endorsements drive botanical demand

Wellness teas are driving botanical beverage growth

Wellness teas are driving botanical beverage growth

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What connects crickets, coffee & mushrooms in a sustainable urban food loop? This Danish start-up's protein juice

Respondents who held hedonist values and who trusted industry sources of nutrition information were more likely to use convenience outlets. ©iStock

Hedonists more likely to believe food industry nutrition and marketing claims: APAC study

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Chinese investment in supplements expected to continue: NCN

Acacia Gum has received bad press in the past, but producers are determined to show its multifaceted side ©iStock

Will acacia gum finally get the clean-label recognition it wants?

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Precedent setting: The development and legacy of the GOED monograph

Young men shun products with health claims, Spanish study suggests

Young men shun products with health claims, Spanish study suggests

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