“We actually believe that being an innovator today really means you need to understand market trends and consumer requirements just sooner than others do. So that is how we see innovation,” said Dr Moser at FIE recently.
“As soon as we understood what the consumer, what the market wants, you are the one who shall be able to provide solutions faster than others, concepts faster than others And that’s our interpretation of being an innovator in a very interesting segment of the market.”
Addressing the diabetes-obesity pandemic, Dr Moser said the situation was likely to get worse before it got better in both developed and developing countries, placing ever greater responsibility on ingredients vendors to deliver healthy solutions.
“In the course of this development we are sure the understanding of preventing such development …will become an even stronger development in the market.”