Global probiotic market to add 50% to €33bn by 2018: Analyst

36% of global yoghurt products are probiotic, says Euromonitor's Ewa Hudson

The term ‘probiotic’ may be banned in the European Union – along with its cousin ‘prebiotic’ – but sales remain steady, and the global picture is buoyant, says leading analyst, Euromonitor International.

“Roughly probiotic yoghurt accounts for 36% of the total yoghurt sales globally,” said global head of health and wellness research, Ewa Hudson at the recent FIE trade show in Frankfurt, Germany.

When food supplements are thrown into the equation the market sat at $30 billion (€22bn) worldwide in 2013, which would surge 51% to $45bn (€33.2bn) in 2018 (in real terms which factors in inflation), with emerging markets like China and Brazil leading the way, along with the US.

However things remain tough in the European Union since the 2012 claim ban, with, “a small decline” occurring.

Hudson will present a comprehensive global portrait of both pre- and probiotics at Probiota 2014 in Amsterdam on February 4-5.

Probiota 2014

Probiota 2014 will explore the prebiotic-probiotic scientific frontier, its evolution and commercial application in food, nutraceuticals, pharmaceuticals and cosmetics across the globe.

The 2-day, 2-stream event – formerly Probiotech and Microbiota - will be held in Amsterdam on February 4-5 this year. Will you be joining your peers there?

To know more click here.

Related News

Professor Gregor Reid will chair Probiota 2014 in Amsterdam on February 4-5. Expect to be challenged...

Fed up: Probiotic research veteran issues global call to action

Euromonitor reads 2014 in 5 mega-trends

Euromonitor reads 2014 in 5 mega-trends

“Overall probiotics still resonate with consumers,” said Euromonitor's Ewa Hudson.

Data eater: EU probiotic yoghurt market to drop 4.5% by 2018; supplements on the up

"Gut health remains our major field of application, but as we discover the variety of mechanisms of action of probiotics, their array of health benefits has also widened. First immunity, then the brain-gut axis, with great potential in stress and anxiety,” said Bérengère Feuz, marketing group manager for Lallemand Health Solutions.

Mature markets seeing beyond probiotics’ ‘balance microflora’ benefits: Lallemand

Microbiome metabolism: Scientists reveal how gut bacteria break down complex carbohydrates

Microbiome metabolism: Scientists reveal how gut bacteria break down complex carbohydrates

Milk it: Donkeys are a rich source of probiotics, says Eurolactis

Italians target infants with donkey milk probiotics

An imbalance in microbial populations in the gut has been linked to obesity, and may promote intestinal inflammation-induced metabolic disorders, including insulin resistance and diabetes.

Probiotics may benefit energy metabolism in obese people: Human data

Dutch firm upgrades EU probiotic (medical devices) claim

Dutch firm upgrades EU probiotic (medical devices) claim

NutraIngredients: What’s on our editorial calendar for 2014?

NutraIngredients: What’s on our editorial calendar for 2014?

Will you join the likes of Bayer Consumer Care, Bifodan, Capsugel, Cargill, Danisco, the European Scientific League for Probiotics, Jarrow Formulas, Johnson & Johnson, Lonza, Merck, P&G and Yakult at Probiota 2014?

Probiota 2014: The ultimate pre- and probiotic science-business blend

Protein overtaking probiotic claims in yogurt market

Protein overtaking probiotic claims in yogurt market

European health claims, recession and global competition

The European food industry: Health claims, recession and global competition

Yakult adds Switzerland to its European coverage

Yakult brings probiotic little bottles to Switzerland

Irish firm offers heat resistant probiotics for infant formula

Irish firm offers (cheaper) heat resistant probiotics for infant formula

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.