Special edition: Healthy ageing

Learning from Japan's healthy ageing market

Learning from Japan's healthy ageing market

From an €80 million market for anti-ageing placenta supplements to the world’s most innovative (and fad-driven) functional foods and drinks market, Japan’s healthy ageing market is unique and instructive.

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Products can be personalised enough to suit consumers' needs but general enough for everyday use, such as immune-boosting supplements for busy mums and dads, says Mintel

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NutraIngredients’ agenda for 2016

'To call these products ‘food for elderly persons’ may not be wise – many people between 60 and 80 do not feel that they are old,' warns lead researcher Jan Thomas Rosnes.

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One of Snowden's premium placenta lines

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Firms like Nexira promote nutrient-health links at shows like HI-Japan, but they do not always make it onto products as claims

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“Coupled with an ageing population the government had to change its philosophy and these new laws are a part of that.”

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