The female physiology and its response to physical activity requires tailor-made formulations far removed from the ‘shrink it and pink it’ approach, according to Daniel Herman, the director and founder of UK sports nutrition firm Bio-Synergy.
Dispatches from #FIE2013
‘Shrink it and pink it’? Women deserve better, says UK sports nutrition firm
By Shane Starling+
Last updated on 03-Dec-2013 at 09:27 GMT
Putting a male-oriented sports nutrition product into a petite, pink package is a lazy way to meet female needs, says a leading UK firm which is going about things a little differently.