“Last year it was not very good – the market growth was about 3.5%. This year it appears that the first three or four months are much more positive and we would dream of having a double digit growth as it used to be in the past,” said Alban Maggiar chairman of Synadiet, which represents 90% of the French industry.
“I think that many companies didn’t know how to handle all these claims regulations and they had to change many packaging and it was a huge cost and many of them cut down the number of references they had in their company, in their brands and so they managed to have a kind of new start in the way they were marketing their products.”
He said one common result of the implementation of the EU nutrition and health claims regulation (NHCR) was the proliferation of products adding claim-possessing vitamins and minerals to gain claims.
“Which is a little strange to me but many people did that, so now it is easier. But as well the kind of training that is given to shops or pharmacies has evolved…”