News in brief

PAS named official supplier for British and Irish Lions

© iStock/AlbertoChagas

Pro Athlete Supplementation (PAS) has been chosen as the official supplier of all performance nutrition products and hydration for the British and Irish Lions’ 2017 tour to New Zealand.

The nutrition specialists, based in Wales, are already suppliers to the Welsh Rugby Union, last year's English Premier League Champions Leicester City FC and the Football Association of Wales.

The products supplied to the team will include PAS’s ‘Real Deal’ protein bars, Excel Gels, and its electrolyte drink with added BCAAs, Pro Zero Cola.

"We are delighted to be teaming up with the British and Irish Lions and to become an Official Supplier. The Lions have unrivalled history, tradition and standing in world rugby and it is a very proud day for all of us at PAS," said director and nutritionist, Jon Williams.

The products supplied to the team will aid in both recovery and performance.

The range also includes bespoke recovery shakes, immunity products and a night time recharge sleep formula.

Paul Stridgeon, head of strength and condition for the British and Irish Lions, said: "PAS have also been able to formulate and make products, which will help with our specific needs on tour to New Zealand.

"These will make up a valuable part of our performance protocols".

PAS was founded in 2006 by Jon Williams and former Olympic sprinter Darren Campbell.

Related News

© iStock

Football fuel: Everton renews partnership with The Protein Works


Wales Deaf Rugby Union inks sports nutrition deal

The guts for sports success: Microbiome study highlights differences in elite athletes

The guts for sports success: Microbiome study highlights differences in elite athletes

'The supplements are periodised during the season and then we provide combinations to meet particular needs - eg illness, injury.' ©iStock

Leicester City signs sports supplements deal

Nice PAS: Welsh sports nutrition firm upgrades deal with national rugby body

Welsh rugby enlists one of its own for nutrition

Related Products

See more related products

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.