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Trial design and optimal status: What can we learn from the DOIT vitamin D trial

© iStock/ nonmim

Randomised controlled trials (RCTs) are expensive to conduct, and for supplements, do not have the prospect of ‘blockbuster’ drug revenues at the end. Careful design is critical to avoid mistakes.

Dr Ross Walker: 'Complementary medicine keeps healthy people healthier and also makes orthodox therapies work so much better'.

Why 'conservative clones' criticising supplements should clean up their own backyard first

Key trends in food and nutrition: Naturalness, NPD and more co-branding?

Key trends in food and nutrition: Naturalness, NPD and more co-branding?

“We’ve never seen consumers as confused” (about what is ‘good for you’), said PepsiCo Chairman and CEO Indra Nooyi.

Consumers are food confused...Are you helping?

"In Functional Foods 2.0 almost no one believes the old myth from the 1990s that functional foods is some special place “between drugs and supplements and food”.

Functional Foods 2.0: Beyond the nutritional shoehorn...

Blame game: Supplements have been fingered once more for a doping infringement but are the facts surrounding the case contaminated?

On the spike: The curious case of a contaminated sports supplement

GOED: Planting positive messages in consumers' minds only way to quell overheated media climate that fosters sensational headlines

GOED: Planting positive messages in consumers' minds only way to quell overheated media climate that fosters sensational headlines

In order for new technologies to succeed, everybody must take responsibility in ensuring that consumers do not see them as 'the enemy'.

Naturally opposed? Balancing new technologies with consumer perceptions

The nutritional ingredients industry must also create educational category platforms to enable growth, warns Peter Wennstrom.

Put consumer education before health claims, says marketing expert

The Pope said food was susceptible to manipulation by complaints of the economic crisis

Pope Francis: Food has been reduced to a commodity

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