Key trends in food and nutrition: Naturalness, NPD and more co-branding?

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After a few years of negativity, the industry has a spring in its step again. But with renewed optimism comes the question of where the future successes lie.

A global recession, new health claims regulations, and dented consumer confidence has meant that the last few years have been a struggle for some companies in the food and nutrition sector. But with many now suggesting that better times are on the horizon, NutraIngredients took some time out at the recent Vitafoods Europe show to asked where the future of the industry lies? 

Natural growth

While naturalness has been a key driver of growth for many areas of the industry in recent years, the calls for even more natural solutions for nutrition and health continues.

“The future of industry will head towards natural solutions. So natural ingredients, sustainability, and improved manufacturing practices,” commented Sofia Mendonca, business development manager at Allma. 

Joerg Gruenwald of analyse & realize suggested that industry must continue to be ‘innovative’ and continue with new product development, while Fernando Cartagena, director of Monteloeder added that there is an increasing interest in partnerships between companies that result in co-branding and co-marketing between ingredient suppliers and manufacturers of finished products.

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