Herbal supplement firm joins ‘1% for the Planet’ movement

If every FTSE 100 company joined the 1% for the Planet, there would be £10bn (€12.66bn) in extra funds for environmental projects.

UK herbal tea and supplement firm Pukka Herbs has joined the global 1% for the Planet movement, which sees companies donate at least 1% of their annual turnover to environmental NGOs.

Pukka Herbs will be donating the funds to NGOs including FairWild, the Soil Association, Sustrans and the Eden Project.

Pukka Herbs managing director and co-founder Tim Westwell said in a statement: “There has to be a step change if we’re going to work to address the global problem of climate change.

“We feel strongly that organisations like Pukka Herbs have a responsibility and, through 1% for the Planet, an opportunity to contribute to this. We’d love it if more companies joined us for the benefit of people, plants and planet.”

The estimated combined turnover of companies on the Financial Times Stock Exchange (FTSE) 100 Index is over £1 trillion (€1.27 trillion).

If every FTSE 100 company joined the 1% for the Planet, this would amount to £10bn (€12.66bn) in extra funds for environmental projects.  

Founded in 2002, the organisation now has over 1200 member companies in 48 different countries donating at least 1% of their annual turnover.

In 2012 the organisation surpassed $100m (€89.50m) in total donations to environmental causes.

However, within the health and wellness and food and beverage industries, the movement counts just two names in its ranks: US granola brand Purely Elizabeth and French plant-based supplement firm PotionM.

Should companies donate 1% of their annual turnover to environmental NGOs?
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